Tended Branding

The Tended brand was created as a part of a larger branding project for a new security company. We fleshed out a handful of different brands and tested them against each. (See the case study) The key differentiator between the brands being brand name, colors, voice, and tone. Tended was intended to be our hip, smart, practical security solution. It fits nicely in the “experiential” quadrant of brand name types meaning it describes how the product makes you feel. It is a security brand that keeps an eye on what is most important to you.

Brand Development
Logo Design
Color
Typography
Animation